What Are The Approaches to Marketing? [9 Approaches]

When studying marketing, there are several different approaches that can be taken. Each approach has its own strengths and weaknesses, and each can be applied in different ways to better understand the complexities of marketing.

There can be various different approaches to marketing but this article will discuss 9 such approaches to marketing. 

9 Approaches to Marketing

Commodity Approach

The commodity approach is one of the most basic and straightforward marketing approaches. It is based on the simple idea that people will purchase products or services that they perceive to be valuable. 

This approach is often used when first considering a marketing problem, as it can help to narrow down the potential options.

Societal Approach

The societal approach to marketing is based on the idea that businesses have a responsibility to the wider community and should therefore consider the impact of their actions on society as a whole. 

This approach takes into account the ethical and environmental implications of marketing decisions and strives to ensure that businesses operate in a way that upholds society’s well-being.

Functional Approach

The functional approach to marketing is based on the idea that businesses should focus on the core functions of marketing in order to be successful. 

This approach emphasizes the importance of things like market research, product development, and advertising. It is often used by businesses that are looking to improve their marketing operations.

Legal Approach to Marketing

The legal approach to marketing is based on the idea that businesses should operate within the bounds of the law. 

This approach takes into account any laws and regulations that may impact marketing decisions and ensures that businesses are compliant with these laws. This approach is often used by businesses that are operating in highly regulated industries.

Managerial Approach

The managerial approach to marketing is based on the idea that businesses should focus on managing the marketing process in order to be successful. 

This approach emphasizes the importance of things like market planning, target setting, and resource allocation. 

Institutional Approach

The institutional approach to marketing is based on the idea that businesses should operate within the confines of social and cultural institutions. This approach takes into account the norms and values of society, and ensures that businesses operate in a way that is consistent with these. 

System Approach

The system approach to marketing is based on the idea that businesses should be considered as part of a larger system. 

This approach takes into account the interactions between businesses, and between businesses and other stakeholder groups. This approach is often used when studying marketing at a macro level.

Revenue Generating Approach

The revenue generating approach to marketing is based on the idea that businesses should focus on generating revenue. 

This approach emphasizes the importance of things like sales and profit. It is often used by businesses that are looking to increase their profitability.

Distribution of Goods and Services Approach

The distribution of goods and services approach to marketing is based on the idea that businesses should focus on making their products and services available to as many people as possible. 

This approach emphasizes the importance of things like distribution channels and logistics. 

The Bottom Line!

There are several different approaches that can be taken when studying marketing, each of which has its own advantages and disadvantages. 

The approach that is most appropriate for a particular business will depend on the specific needs and goals of that business.

Check: Seven Facts That Nobody Told You About Marketing