Thursday, July 25, 2024

How To Rank Long Tail Keywords With The Help Of Google Search Console

Long tail keywords are very useful when you are trying to rank for low competition keywords. 

It is a good strategy to focus on long tail keywords when your website is brand new or when the short tail keyword which you are trying to target has high competition and already very established and high authority sites are already ranking and has a huge number of quality backlinks for their post.

So in such scenarios, long tail keywords will come in handy so that you can rank for those keywords.

So in this blog post, let’s look into how you can rank for long tail keywords and bring your ranking of long keywords from the second page of SERP to the first page of SERP.

Let’s say you have published an article and is performing pretty great on Google. But you see your post is also ranking for a lot of long tail keywords but it’s in the second page of search results. So let’s understand how we can make use of long tail SEO strategy so that those long-tail keywords will start to rank in the first page of Google.

 Long Tail SEO Strategy: Steps

Step 1

First, go to the search console and in the performance section analyze the post that you want to improve the long tail keywords. Take the total clicks, total impressions, average CTR, and average position of that particular post for the last 90 days and export it to the google sheets.

long tail keyword strategy

Step 2

Remove or delete all those keywords which are already ranking on the first page because our focus is only on those keywords that are ranking in the second page of search results. Also, delete all those keywords that aren’t relevant to whichever page you are trying to rank. And also target keywords that have the most impressions.

Now for the same google sheet add 3 more columns as previously mentioned keywords, current mentioned keywords and date changed. This will help you to track the improvements for the changes you have made.

long tail seo strategy

Previously mentioned keywords: That means how many times that particular keyword was mentioned before making the changes

Currently mentioned keywords: That means how many times that particular keyword has been mentioned after making the changes.

Date changes: That means on which date that particular changes to that blog post have been made so that you can analyze how long it will to see the changes in the ranking.

Step 3

Now take those selected long tail keywords and try to add those keywords a few times in the heading or in the body of the content. Track the changes you have made for over a period of let’s say 3 months and you should definitely see some rani]king improvements for those keywords in the SERP.

Ending Thoughts

This long tail keyword strategy will definitely help you in getting some more traffic to your post and improvement in your keyword rankings. This strategy is really simple but in the process of doing this don’t stuff your keywords in your blog post which Google will definitely hate and you might end up de-ranking your post instead of improving the ranking. So make sure you strategically place your keywords without stuffing.

If you implement this strategy with all your existing blog posts then you would see a super improvement in your organic traffic as well as your keywords. Organic traffic improvement means more sales and more sales will bring in more profit to your business.

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